Scaling Mobile Engagement To Engage Guests Across Many Locations
As more and more people carry smartphones with them everywhere they go, venues are turning to Bluetooth Low Energy (BLE) technology to engage with them indoors. BLE beacon hardware enables mobile apps to send helpful, location-relevant information and also offer “blue dot” navigation to help guests easily find their way to points of interest.
In addition to a good end-user experience, a successful beacon-based mobile engagement strategy must address the demands of both marketing and IT departments — and also address industry-specific requirements.
In this webinar, you’ll learn how Aruba, a Hewlett-Packard Enterprise Company, addresses these needs with a holistic Mobile Engagement Solution that helps marketing keep mobile app content up-to-date and also enables IT to scale beacon hardware across many locations. We’ll explore real Aruba Mobile Engagement case studies from across the world that incorporate Aruba Beacons, Meridian-powered mobile apps, and industry-rich features.